“Attracting professionals by reaffirming the pedigree but also the modernity of a wine that boasts 12 named vineyards and also comes in rosé and white varieties”.
“There are many reasons why our federation decided to enter into a close partnership for this first Place des Vins. We had already had the idea of staging a major event in Lyon for professionals working in the wine trade.
Several years on the run we organised very interesting meetings with buyers right in the heart of the vineyards, but a single venue where people come together for a short period of time at the centre of a world-famous event attracting 140,000 professionals offers a fantastic opportunity.
It also underlines the fact that our universe ties in closely with that of fine eating, and when you represent a PDO you know just how important that is.
Ensuring the future of Beaujolais also means burnishing its reputation and encouraging people to drink less but better. We intend to take advantage of these 5 days to drive the message home.
Unquestionably, Place des Vins will be the event not to be missed!”
Chief Representative of Inter Beaujolais
Inter Beaujolais is a federation of professionals involved in the production, promotion and sale of wine from the Beaujolais region of France. Created in 1959, it is a private, State-accredited organisation that aims to develop the sector in the interests of all its partners.
Its main aims are as follows:
• studying strategic guidelines for the production and marketing of Beaujolais wines,
• developing the reputation and image of Beaujolais wines,
• centralising economic statistics,
• defending the Beaujolais appellations through all legal channels.
Key figures :
- Total area under vines: 18,644 hectares
- Grape type Gamay noir, providing a white juice (99% of production)
- Production in 2009 843,032 hl
- Number of appellations 12
- 10 crus du Beaujolais (named vineyards) Brouilly, Chénas, Chiroubles, Côte de Brouilly, Fleurie, Juliénas, Morgon, Moulin-à-Vent, Régnié, Saint-Amour + Beaujolais Villages and Beaujolais
- Number of wine producers 3 500
- Average vineyard size 7.8 hectares
- Authorised yields
52 hl/ha A.O.C crus du Beaujolais
52 hl/ha A.O.C Beaujolais Villages
52 hl/ha A.O.C Beaujolais
- Average annual production 1,000,000 hl (133 million bottles) including
- Crus du Beaujolais 375,000 hl (50 million bottles)
- Beaujolais-Villages 265,000 hl (35 million bottles)
- Beaujolais 360,000 hl (48 million bottles)
- Over 40% of total marketed production is exported to more than 110 countries.
“For many years, Inter Rhône and Inter Beaujolais have realised that there is a place for a wine exhibition in Lyon, the world capital of fine eating.”
We therefore made it a strategic goal to take advantage of Sirha, which draws people from all over the world. The aim is to match our unmistakable regional wines with good food. This is an important challenge for us in terms of marketing, image and development.
We can see a new economic model emerging in catering, with the development of wine by the glass, lower profit margins, more emphasis on discovering new tastes and a wider range of wines on the menu, etc. Wines from the Rhône valley meet the demands of both customers and the catering trade by offering quality, originality, a wide choice, excellent value for money, etc.
Place des Vins will be a new type of show, designed as a working tool for catering professionals and able to help them expand the range of wines they have to offer.
Make way for discovery and diversity!”
Chairman of Inter Rhône
La vallée du Rhône
The Rhône valley
The Rhône valley is the second largest AOC wine region in France in terms of area and production. It stretches from Vienne to Avignon, a distance of 200 km.
• Fifteen named vineyards (crus):
- Eight in the north: Côte-Rôtie, Condrieu, Château Grillet, Saint-Joseph, Hermitage, Crozes-Hermitage, Cornas and Saint-Péray.
- Seven in the south: Gigondas, Vacqueyras, Châteauneuf du Pape, Lirac, Tavel, Beaumes de Venise and Vinsobres.
• The Côtes du Rhône Villages appellation, comprising 18 villages bearing the commune name.
• The Côtes du Rhône regional appellation: Luberon, Ventoux, Grignan-les-Adhémar, Côtes du Vivarais, Costières de Nîmes and Clairette de Bellegarde.
• Natural sweet wines: Muscat de Beaumes de Venise, Vin Doux Naturel Rasteau
• 76,330 hectares and 6000 wine producers
• 2.9 million hl produced in 2009
• 399 million bottles marketed in 2008/2009
• 92% of wine drinkers in France are familiar with the Côtes du Rhône AOC
• 703 million euros turnover for Rhône wines in 2009 (estimate)
• wines from the Rhône valley were drunk in 143 countries throughout the world in 2009