Created in 2011 by the founding partners of the show, Inter Rhône and Inter Beaujolais, the Cellar is an innovative and friendly area in Place des Vins. It is a strategic place designed to guide professionals during their visit.
The offer shown on The Cellar is ideally structured and representative of the wide variety of the exhibitors' wines. It will help discovery and facilitate meetings between visitors and exhibitors.
Revelant answers to professionals expectations
The major innovation of The Cellar lies in structuring tasting offer: a classification by color (red, white, rosé), by price (cellar price HT) and appellations.
Each exhibitor will be represented by two of its wines (three maximum), selected exclusively from PDO (Protection Designation Origin) and PGI (Protected Geographical Indication) present on Place des Vins.
The Cellar provides concrete answers to expectations of restaurateurs and wine merchants. Thanks to the Cellar, some will have a real opportunity to develop a larger offer of wines in their menus, more sophisticated and matching customers’ expectations, others may discover and propose new references and thereby expand their business opportunities.
As a free tasting area, the Cellar is an introduction to the trade show Place des Vins by tasting.
Entry subject to conditions.
Tel: +33 478 176 173
Edouard COLLART DUTILLEUL
Project Manager Assistant
Tél : +33 427 826 891